What’s in a name, people often ask. Shakespeare certainly did, back in 1596, when he was writing Romeo and Juliet.
To quote Juliet:
“What’s in a name? That which we call a rose
by any other name would smell as sweet.”
But what if you could make that rose smell even sweeter? Well, that’s what we’re aiming to do as The Florida First Travel Company.
We had established an extremely solid profile for ourselves as America First Coast Travel, specialising in the Sunshine State and its many and varied resorts and attractions, but we figured that we needed to be more direct, more appealing, more specialist.
Now, as The Florida First Travel Company, it’s crystal clear the area we cover and the holiday choices we offer. This part of the USA is our territory, first and foremost, and we want everyone to know about it.
We are enormously passionate about selling holidays to this unique, exciting destination, and we think this change of nomenclature only helps to make us sharper and more focused in bringing our customers the very best service.
Programme & Holiday Experience Manager Gary Orr explains: “Florida’s First Coast, or simply The First Coast, is a region located on the Atlantic coast of North Florida where our company founder visited, saw and fell in love with the beauty of the area and set up home in Ponte Vedra Beach, which is located in the heart of the First Coast.
“Our original name of America First Coast Travel was a natural connection to that region. Our US office remains there but, as we grew into other areas of Florida and became a true Florida holiday specialist, it just felt right to make the change of name but to still acknowledge the special place Florida has in all our hearts as a great holiday vacation spot. Florida is our first choice and so ‘The Florida First Travel Company’ was born!”
We are thrilled with our new name and eager to take it out to the world as who we are and what we do. Despite all the current problems with international travel, we still firmly believe Florida is the number one choice for long-haul holiday excitement and everything that goes with it.
This is a destination that appeals to families, couples and singles, regardless of age or activity. It has a truly enormous range of attractions and a timeless appeal, while also representing outstanding value for money.
We will continue to offer a genuine, bespoke service that allows the customer to find the ideal choice for them. And we are absolutely sure that, when you’re ready to book your next holiday, you’ll put Florida First!
Susan & Simon Veness are the UK’s leading experts on Florida, having written about it for more than 25 years and sold more than half a million copies of their books about Orlando, Disney and the Sunshine State.