The Florida First Travel Company

Where Florida gives up its secrets

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Tailor made Florida holidays

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Florida's tropical paradise

A destination far removed from the rest of the world

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Trending Florida holiday destinations

Northwest & Panhandle Classic Florida Collection

Key West

Explore Florida’s southernmost subtropical paradise

Miami & The Treasure Coast Collection

Sarasota & Beaches

Look out on the warm and dazzling waters of the Gulf of Mexico

Gulf Coast & Its Islands Collection

Miami Beach

Enjoy this iconic paradise surround by azure waters

Unique holiday Collections created just for you

Northwest & Panhandle Classic Florida Collection

10 nights | 5 locations

Take an excursion into the unexpected side of Florida with this 10-day tour into the heart of the state, discovering its 19th century history, the wonderful countryside and equestrian heritage.

Miami & The Treasure Coast Collection

10 nights | 4 locations

Palm Beach was the upmarket resort created by Henry Flagler in the late 19th century, when his railroads opened up the state and region to tourism for the very first time.

Gulf Coast & Its Islands Collection

10 nights | 3 locations

Enjoy the active side of Sarasota and the barrier islands of this gorgeous stretch of Gulf Coast on a 10-day itinerary that highlights the great variety of natural wonders.